OMNIBUS SURVEY

Our omnibus survey is called "Iso-Barometer" and it is a tool that allows obtaining high quality public opinion information in a much cheaper way than through a traditional survey.

How?

Iso-Barometer gives you access to national information on the main trends in political, social and economic issues as well as current issues that shape the daily lives of Argentinians. The survey that is conducted monthly by Isonomía Consultores under ISO-9001 standards, consists of approximately 900 and 2200 monthly interviews conducted in person and by telephone throughout the country and the structure of the sample is based on sex, age and education quotas based on the most recent census statistics.

ISO-BAROMETER ALLOWS YOU
TO HOP ON IN 3 WAYS:

Obtain the main results of political, economic, social analysis as well as our own indexes.

Obtain the above, plus the addition of specific questions that you want to include.

Just add your own questions.

HOW DOES IT WORK?

Iso-Barometer allows you to access the main variables surveyed where you can normally find:

POLITICAL VARIABLES

Image of the main political leaders, vote engines, levels of management approval, credibility, electoral floors and ceilings, as well as vote intention.

ECONOMIC VARIABLES

Perception of the economic direction, labor perceptions, consumption possibilities and parameters, attribution of responsibilities, plus inflation and prices.

SOCIAL VARIABLES

Social humor, main problems, approval of public services, and future expectations.

OWN INDICES

Variables crossing, statistical models, political capital indexes, actors mapping, together with opinion notes

ISO-BAROMETER ALLOWS YOU TO ACCESS EXCLUSIVE AND CONFIDENTIAL INFORMATION

Therefore, you can access all this information monthly sharing the costs of research with other companies (privately) and, in addition, add your own questions that are absolutely confidential. For example, you can add specific questions about an agenda topic, image of your brand and its competitors, market penetration and participations, testing of communication ideas, consumers’ habits and preferences, amongst others.

EXAMPLES OF A NATIONAL SURVEY

Mauricio Macri’s Approval Rates

Public Works

¿En el último tiempo usted vio alguna obra pública nueva en su barrio o trayecto que realiza habitualmente?

Employment

Are you sure to keep your job for the next 12 months?

Monthly consumption

In the short term, do you or your family plan to decrease, increase or maintain your level of monthly consumption?

58%

Keep

31%

Decrease

9%

Increase

14%

Dk/Da